Grand Cinemas, the fastest growing cinema chain in the region, and Rymco Powersports, rolled out an action-packed Instagram competition tittled ‘Park the Django’ in Grand Cinemas’ ABC Achrafieh and Dbayeh from August 2015 to September 2015.
The competition featured two activations booths installed at both premises, along with the all new Django scooter displayed for guests. Participants were invited to contribute in a parking competition whereby they were challenged to park a miniature Django scooter and take a picture in the most creative way.
Carly Ramia Habis, Head of Marketing at Salim Ramia and co, the mother company of Grand Cinemas, said, “We always aim to introduce innovative activities at Grand Cinemas’ locations, particularly the ones that call on guests to take part of the holistic experience we bring. In collaboration with Rymco Powersports, Grand Cinemas who is always entertaining its guests hosted a parking challenge that received great feedback from our guests, who continuously showed great excitement.”
Grand Cinemas later announced the two finalists of the competition, Hassan Jaber and Ghassan Ouais, who both won a Django scooter for having posted the most creative picture on Grand Cinemas’ social media. In the light of the immense excitement and feedback, the competition was extended for two more exciting weeks, attracting more than 195 posts online.