Rita Ora and Adidas a story of innovation

Two years into their collaborative relationship adidas Originals and Rita Ora continue to innovate in their combined visions while developing a true synergy.

Mesmeric lines and camouflaged clues draw us into a Colour Paint kaleidoscope of rigid naivete and lean cuts in a pack quite literally painted by numbers, while block builders own winter in a deconstructed range of bold playfulness and clashing graphic colour cues emblazoned across playful unisex fits.

Follow numeric cues to a floral fantasy of outsize petals in the Colour Paint Pack. Retro painting-by-numbers inspired the adidas Originals by Rita Ora team to honor a concept conceived of individualist creativity and interpretation. Adopting a feminine palette of dusky pinks against blank canvas monochrome in bold scale variations on all-over prints; expect a Do-It-Yourself playground for style mavericks.

Silhouettes are long, organic flow sliced by lean verticals and contrast horizontal lines: wide sailor pants with a cropped tank boasting three stripes, a hero long-line skinny dress against a bomber track top with supergirl collar and trefoil detail. Playfully sophisticated accessories include wide-brimmed floppy hat and a transparent TPU mini airliner.

On feet, the modern apparel fits and contrasts flatter Originals footwear icons: Superstar and Stan Smith’s blank canvas get partially painted, leaving the rest to your imagination.


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