Majid Al Futtaim Cinemas, retail and leisure pioneer across the Middle East and North Africa, celebrated the official opening of Lebanon’s first IMAX theatre with the Premiere of the eagerly anticipated film, Deepwater Horizon.
Catering to increasing customer demand for world-class cinematic experiences in Lebanon, the new IMAX theatre has been recording high attendance rates since it opened its doors on September 10th with biographical drama Sully. Captured by director Clint Eastwood almost entirely with the new ALEXA IMAX® 65mm cameras, Sully expands vertically to fill more of the IMAX screen exclusively in IMAX for greater scope and breathtaking image quality.
With customers keen on experiencing the movie the way the filmmaker intended it to be seen and heard through a truly unique and immersive experience, Sully at IMAX® in VOX Cinemas City Centre Beirut led to sell-out success for a majority of the film’s sessions within the first couple of weeks of release.
Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas, said: “Movie fans in Lebanon are continuously demanding better sound, image technology and fully immersive entertainment experiences which is why IMAX is a perfect fit for this market.”
“We cannot think of a better way to introduce IMAX to audiences in Lebanon than with Majid Al Futtaim Cinemas – our valued partner who shares our passion for delivering premium entertainment experiences,” said Andrew Cripps, President of International and EVP, IMAX Corporation. “We are honoured to be able to present the movie-going public of Beirut with the world’s most immersive cinema experience, and we look forward to a successful future in Lebanon and the wider Middle-East region.”
IMAX® theatres allow audiences to go deeper into the world’s most innovative movie-going experience with heart-pounding audio and awe-inspiring images in a specially designed auditorium.
In IMAX, you’re experiencing a different movie altogether: everything from the movie itself to the theatre’s technology and design was developed and customized to make you believe you’re part of the action.
IMAX works directly with filmmakers to enhance the movie using its Digital Re-Mastering® process, which delivers superior picture and sound quality.