Roche Bobois: 20th Anniversary Celebration in Beirut

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Roche Bobois, the world’s largest French editor and distributor of high-end contemporary furniture, recently celebrated their 20th anniversary in Beirut   –      Lebanon.

More than 400 guests were invited to an auction of ten pieces of Mah Jong, the iconic Roche Bobois modular sofa, designed by Hans Hopfer, that were reinterpreted by ten of the capital’s  artists and designers.

Guests included Roche Bobois’ VIP clients and    friends as well as   designers, architects, bloggers, editors and publishers from the media.

A staggering  USD 86, 300 were raised and 100% of the proceeds will go to the Children’s Cancer Center of Lebanon.

Dubbed THE EVENT OF THE YEAR, the showroom was transformed into an art gallery with a touch of mystery, with all the  ‘art  pieces’   displayed on  a runway, hung from the ceiling or on a wall. The upper floor included a retrospective of 20  years of the French design brand in Beirut. The re-imagined pieces, were unveiled during the event where guests were able to discover the  work of an eclectic mix of upcoming and established       artists that were handpicked by Bruno Hitti, the general manager of Roche Bobois Beirut, the man behind this event.

Bruno wanted to highlight new  and upcoming artists in illustration, street  art,  and product  design such as  Cynthia Merhej, Ashekman and  Anastasia Nytsen, and of course, to include established names to secure raising an important amount to the Children’s Cancer Center  of Lebanon (CCCL) such as  Zuhair Murad, Galal Mahmoud, Georges Mohasseb and Ramy Boutros. Thinking out  of the box, he also wanted to include names  that weren’t necessarily in  the furniture and   product  design sectors such as the celebrity photographer Roger Moukarzel, floral artist Marwan Hamza, and the musician  Guy Manoukian. Although very famous   in their own fields, their collaboration with Roche Bobois Beirut marks their first steps in product design.


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