Protect your skin this Summer with the new Eucerin® Sun Fluid Anti-Age SPF 50

An increasing number of studies show that there is a connection between UV exposure and the premature aging of the skin.

A study conducted in Germany and Chile shows that more and more people know about the risks of UV radiation. They use sunscreen to enjoy the sun during vacations and on the weekends. However, it still isn’t common knowledge that UVA radiation is considered one of the main causes of light-induced skin aging. In the long run, photoaging may causes massive transformation of the skin’s structure.

Studies prove that UV exposure deepens wrinkles and mottles the skin

If anyone dismisses the idea that UV exposure speeds up aging, various studies may change their minds. Effects of UV radiation represent up to 90 percent of the visible signs of aging in facial skin.1 Studies with identical twins confirm a significant impact of UV exposure on overall aging.2 However, despite the relative benefit of genetic control, the statistical study of twins requires a relatively large patient population, as many twin sets have very similar lifestyles. It may seem odd that two people with the same DNA could look so different, but it is common, according to research published by Bahman Guyuron, a plastic surgeon in Cleveland, and colleagues at Cleveland’s Case Western Reserve University.3 They surveyed and photographed 186 sets of identical twins. The photographs confirm that UV exposure deepens wrinkles and mottles the skin. Sunscreen use, however, has minimized or prevented these effects.

Skin aging is significantly influenced by ultraviolet radiation

Another impressive twin study conducted by the Osaka Twin Research Center between 2010 and 20134 showed that facial texture is influenced by environmental factors rather than solely by genetic factors. Moreover, smoking and the failure to use sunscreen resulted in significantly higher facial texture and wrinkle scores. Other environmental factors, such as body mass index (BMI), alcohol consumption, hormone replacement therapy and medical history were not that relevant.

Protection and visible anti-aging effect in one step

To reduce short-term and long-term sun-induced skin damage, scientists at Eucerin® have contributed their wide expertise in UV protection and skin care to the new Sun Fluid Anti-Age formula. The result is a tailor-made solution to prevent signs of photoaging and fight visible wrinkles.

The new Eucerin® Sun Fluid Anti-Age SPF 50 contains a particularly effective combination of bio-engineered, non-cross-linked, short and long chain hyaluronic acids that Eucerin® uses also in its Hyaluron-Filler range. The long chain version is excellent at binding moisture in the upper horny layer and smoothes the surface of the skin, while the short chain version penetrates into deeper layers of the epidermis where it has a plumping effect. Dermatological studies confirm that the formula intensively moisturizes the skin and visibly reduces wrinkles in the face and décolleté.

Biological Cell Protection is the key

For superior photo-protection a highly-effective, photostable UVA/UVB filter system is combined with Biological Cell Protection active ingredients Licochalcone A and Glycyrrhetinic Acid. Both nature-derived active ingredients protect the skin in-depth against sun-induced damage. Glycyrrhetinic Acid protects cells from sun-induced DNA-damage by supporting the skin’s own repair mechanism while Licochalcone A has an anti-oxidative effect. “This is particularly important to protect from photoaging,” explains Anette Bürger, “because UV-induced free radicals can trigger processes such as a reduction in collagen and thus damage the cell structure.” Additionally, Licochalcone A bolsters the skin’s natural defense mechanisms. Its efficacy has been proven in clinical studies with all in all more than 4.000 test subjects.

The texture has a matt finish, and a long lasting mattifying-effect. Because of its fast absorption the fluid is perfectly suitable to be used as a makeup base. Furthermore, the non-comedogenic formula is free of perfume and parabens. Its very high level of skin tolerability has been clinically proven even on very sensitive skin – after laser and peeling treatments. It has been developed for daily use and all skin types.




Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s