Right from its origins, the all-new Mazda CX-5 was introduced to the Lebanese automotive scene, when A.N. Boukather, the exclusive distributor of Mazda cars in Lebanon, unveiled the new Mazda in an outstanding press launch at their showroom in Nahr El Mot, on July 17th, 2017.
In the presence of Mazda Motor Corporation’s General Manager of Global Sales and Marketing Division, Mr. Toru Nakajima; guests and media representatives enjoyed live music transporting them to the core of Mazda’s brand philosophy and leading to the big reveal of the iconic 1968 Mazda Cosmo symbol of heritage straight to the revolutionary mid-size SUV, unveiled in an astonishing way.
Mr. Toru Nakajima said: “We are very pleased to introduce the CX-5 in Lebanon. And we are sure that Lebanese people will be pleased by its performance, specs and practicality.”
From his end, Mr. Anthony A. Boukather the CEO of A.N. Boukather, said: “The new CX-5 will provide a fantastic experience for its driver. And rather than just reading about such a product, A.N. Boukather is offering the chance to live the actual experience through the test drives happening on a daily basis at our headquarters’ showroom.”
Elegance begins with simplicity. An alluring design strips away the unnecessary, leaving only what is essential and beautiful. Transcending the feeling of the human touch that created it, with every line, edge and contour intentional. This is the design philosophy behind the boldly sophisticated, all-new Mazda CX-5. Every detail matters because Driving Matters. With its reveal, A.N Boukather uncovered not just the all-new CX-5, but one of the most exceptional Mazda products of all time.