Dyson spent four years and invested £50 million to develop the world’s most intelligent, lightest, fastest, and quietest hair dryer, the Supersonic. The revolutionary hair dryer has just arrived in Beirut through Antaki Group, the sole distributor of high-end electronics in Lebanon, on Tuesday July 11 at Caprice. The launch ceremony was hosted by Antaki Group’s Chairman and General Manager Mr. Farid Antaki, and attended by Dyson’s MEA General Manager, Youssef Mouallem, Dyson Supersonic’s Brand Ambassador in MEA Joelle Mardinian, recognized stylists, hairdressers and makeup artists, along with a crowd of media representatives and social media influencers. The Dyson Supersonic marks a breakthrough in the world of beauty technology, as it’s the world’s first hair dryer to encompass the below features:
- Motor enabled: its motor is up to eight times faster than other hair dryer motors and half the weight.
- Helps protects natural shine: through intelligent heat control, helping to ensure hair isn’t exposed to excessive temperatures.
- Fast & focused: The Dyson Supersonic hair dryer uses Dyson’s patented Air Multiplier technology. The volume of the air drawn into the motor is amplified by three due to this technology, producing a high pressure, high velocity jet of air.
- Acoustic engineering: The Dyson Supersonic hair dryer is engineered to be quieter than others, without compromising on speed.
The Dyson Supersonic is available at at all cosmetics stores, major electronics stores, concept stores, department stores at $429.
Beauty Style & Co 