Urban Decay sizzles with edginess at opening of ABC Verdun

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Urban Decay, one of the most prominent leading cosmetics brands that aims at empowering women through real true beauty, has launched its first boutique in Lebanon, which showcased glamorously at the mega mall ABC Verdun on August 2nd, 2017, in the presence of media representatives and social media influencers.

From striking mauve and silver mirror murals to a bold violet box supported by dangling chains for photo opportunity, the event exposed its “UltraViolet Edge” initiative, where UD’s global-theme purple was flaunted everywhere.

L’Oréal’s owned California-based establishment was founded in 1996, and since then has been sky rocketing, owing its massive success to its legendary NAKED Collection. With its inviting wonderland make-up stations and futuristic luminescent LED ambiance, UD is not just a store, it’s the ultimate paradise for beauty enthusiasts and makeup artists who want to express, test, and experiment their love for flawless complexions.

While the brand continues to expand rapidly, UD promises to maintain the ideal principle in keeping the perfect reputation of light complexion products for ultra-definition skin. In the end, it is not just a store, but the ultimate retreat for beauty junkies and make-up artists.  DARE to live the ultimate UD shopping experience and discover your true self in the newest addition of free standing establishment at ABC Verdun.


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