RF group celebrated the opening of Emperor, one of the region’s leading men’s fashion brands, cutting-edge and very first Flagship store in the heart of Beirut’s Downtown district.
The Menswear and Junior Brand, which prides itself on making its customer feel like an urban Emperor, recently unveiled their most recent store concept in the central historic shopping district of Beirut.
“Lebanon has always been the Middle East fashion hub. We believe in Lebanon and this is the reason for which we are investing at this pivotal time. We founded RF Group in May 2017 with the goal of expanding the fashion scene in Lebanon. As an affordable luxury urban-wear brand, Emperor London fills a missing gap by bringing a stylish and edgy urban style to the Lebanese fashion scene.” Said Mr. Raed Fakhreddine, RF Group’s Owner.
“Beirut is synonymous with fashion and retail with pretty much every international brand having a flag ship store in the city. As part of our global expansion and our long and valued history with the Lebanese clientele it was the right time to open an Emperor Men and Junior Store in this historic and forward thinking city” commented Mr. Haman Golkar, EMPEROR’s Co-Founder.
On this occasion, Mr. Farhan Golkar, EMPEROR’s Co-Founder underscored that: “Our customer is always at the forefront of our design and retail process. What is it that the consumer wants and how can we apply the Emperor aesthetic and retail experience to these needs and wants”.
The vibrant space offers consumers an integrated shopping experience marked by creativity and luxury, which is at the heart of the EMPEROR brand. Developed with the consumer in mind, the luxury and clean concept of the newly conceived store combines a functional layout with artistic design, thus creating a lavish and contemporary shopping experience.
The new store is the expression of Emperor’s commitment and promise to offer luxury Menswear and Childrenswear at an accessible price point. The boutique style aims to revitalize the shopping experience and adapt to the needs and expectations of the ever-connected consumer.