The all-new BMW X1: A luxury experience on mother’s day!


Following its regional debut at the recent Dubai International Motor Show, the all-new second generation BMW X1 is now on sale across BMW Group showrooms in the Middle East.

And to celebrate the launching of the all-new BMW X1 2018, BMW group took us on a luxury mother’s day experience at Le Gray hotel in Beirut, where we enjoyed a relaxing spa experience followed by an exceptional lunch. We also had the chance do test-drive the brand-new BMW X1 in the streets of Beirut, with its luxurious interior and modern features. And we can ensure you that it was an amazing experience!

Having already sold more than 740,000 units worldwide, the newest addition X1 is already turning heads with its new design, a sporting character blended with outstanding efficiency, and an array of innovative equipment features in comfort, safety and infotainment.

The new BMW X1 for the first time ever is based on the new front-wheel drive platform, and is equipped with the BMW xDrive intelligent all-wheel-drive system to provide drivers with the ultimate driving experience on even the most challenging road surface conditions. The passing of the baton from the original BMW X1 to the all-new second generation model encapsulates a far-reaching maturing process clearly expressed in the design of both the exterior and interior of the all-new SAV. The first generation of the BMW X1 was the founding member of the premium compact segment and in fact, shaped it to represent the type of driving pleasure for which BMW X models have become renowned.

Alongside its market-leading dynamics and efficiency, a host of innovative equipment features also help to secure the new BMW X1 with its stand-out position in the segment. Among the items on the options list are full-LED headlights, Dynamic Damper Control, the BMW Head-Up Display and the Driving Assistant Plus system. Robust proportions, powerfully sculpted surfaces and design features typical of a Sports Activity Vehicle lend the all-new BMW X1 an assured appearance that is immediately identifiable as a member of the BMW X family.

A typical BMW X model: sturdy proportions, impressive variability and established premium characteristics.

Rugged proportions, a powerful presence and dynamic lines and a commanding appearance clearly mark the new X1 as a member of the BMW X model family. The front is defined by the large, upright BMW kidney grille, three-section lower air intake and characteristic “four-eyed” look formed by the twin circular head lights and fog lamps.  Standard specifications for the new BMW X1 include LED daytime driving lights and for xLine and M Sport models full-LED headlights for low and high beam as an option.

The new model has grown in height compared to its predecessor, which has helped increase the space in the interior. Its significantly raised seating position optimizes the driver’s view out over the road.

The interior design of the new BMW X1 also strikes a balance between driver focus and practical elegance. Standard equipment includes air conditioning, an audio system with USB and AUX-in sockets, and the iDrive operating system, whose 6.5-inch display is integrated into the instrument panel in freestanding monitor form.

The xLine and M Sport packages available as an alternative to standard specification open the door for targeted individualization. For example, the exterior of the xLine model features a BMW kidney grille with bars that are matt aluminum at the front. Its rugged character is also accentuated by matt silver accents for the air intakes, side skirts and underbody protection. The interior trim comprises cloth/leather seats in Granite Brown/Black with black accents and interior trim strips in high-gloss Black with accent strips in Pearl Gloss Chrome. Meanwhile, the M Sport model is fitted with a model-specific M aerodynamic package and 18-inch or optionally 19-inch M light-alloy wheels that lend even further emphasis to its dynamic character. The interior of the M Sport model features sports seats in anthracite-coloured cloth/Alcantara with blue accents, and Aluminum Hexagon interior trim strips with accent strips in matt Blue. Its extremely sporty cockpit design also includes an M leather steering wheel and a BMW Individual headliner in Anthracite.

BMW EfficientDynamics: lightweight and aerodynamic.

 In addition to the latest-generation BMW EfficientDynamics engines, the use of BMW EfficientLightweight and comprehensive aerodynamics measures designed to minimise drag further increase the exemplary fuel efficiency of the new BMW X1. An intelligent material mix combining high-strength steel and lightweight aluminium minimises weight. The bonnet, bumpers and many chassis components are made of aluminium. Air vent control on the BMW kidney grille, Air Curtains and wind deflectors on the wheel arches, a largely smooth underbody and aeroblades on the car’s rear enable a cd value of just 0.28, which is outstanding for a vehicle in this class. These measures are aided by additional features such as the Automatic Start/Stop function, ECO PRO mode or the optimised manual and automatic transmissions, which allow early upshifts without loss of ride comfort. Together, all of these BMW EfficientDynamics measures make a key contribution to the excellent fuel efficiency of the new BMW X1


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