Massimo Dutti has embarked on an exciting new journey with the creation of a perfume collection for men and women formed of six pure, high-quality fragrances inspired by the art of travel, exclusively available in the brand’s more than 400 stores and at MassimoDutti.com.

The initiative reflects the brand’s firm desire to evolve towards the creation of new brand hallmarks reaffirming its positioning in the international fashion sector.

An all-new olfactory journey, the launch invites us to breathe in the essence of six iconic destinations selected by means of their distinctive aromas, serving as inspiration for discovering each of their intangible and ethereal realities. The result is a cartography of six fragrances embodying the spirit of each of the destinations thanks to the extraordinary power of smell to evoke and transport us to that place and time.