adidas Celebrates Urban Running Culture

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Lebanon was selected by adidas global team, among 8 other countries to produce a movie to celebrate the urban running culture, following a competition open to all countries embracing the “adidas Runners” community.

A special film screening event in collaboration with Beirut International Film Festival took place on March 20th gathering more than 300 movie enthusiast, who had the chance to watch Lebanon’s short movie, directed by Lebanese film maker Elie Fahed, highlighting the beauty and diversity of Lebanon through the eyes of adidas Runners Beirut, in addition to unique stories of runners and communities who are redefining the urban running culture around the world.

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