adidas Celebrates Urban Running Culture

Lebanon was selected by adidas global team, among 8 other countries to produce a movie to celebrate the urban running culture, following a competition open to all countries embracing the “adidas Runners” community. A special film screening event in collaboration with Beirut International Film Festival took place on March 20th gathering more than 300 movie enthusiast, who had the chance to watch Lebanon’s short movie, … Continue reading adidas Celebrates Urban Running Culture

adidas Originals: A New P.O.D. System

  This month, adidas Originals presents the latest iteration for the P.O.D. System. Underpinned by the campaign’s unifying ethos – ‘Great alone, better together.’ – the images lean into the P.O.D. System’s interconnection of archive aesthetics and progressive design perspectives, as well as shedding light on the P.O.D-S3.1 shoe’s origins in an adidas running franchise from 1995. Set against the hot and hazy backdrop of … Continue reading adidas Originals: A New P.O.D. System

Adidas lands in Tripoli,Lebanon

In a trendsetting initiative, adidas, one of the global leaders in the sporting goods industry, opened a new retail concept in Tripoli, Lebanon North. Proving to go as far as needed to satisfy its growing clientele across Lebanon, adidas organized a launch event that took place on April 7 in Tripoli’s Nadim el Jiser Street, where guests were welcomed with an attractive black and white … Continue reading Adidas lands in Tripoli,Lebanon

ABC فرع جديد لـ”أديداس” في مركز

احتفلت شركة أديداس- القائدة العالمية في مجال الصناعة الرياضية- مؤخراً بافتتاح مركز جديد للبيع في مجمّع الـ”أي بي سي” في الأشرفية في بيروت، وذلك بحضور حشد من الاعلاميين والنجوم الشباب ومحبي العلامة يقع المتجر في الطابق الأول من المركز وهو يشكل مقصداً فريداً يمزج بين الإبداع والتميز. تُعدُّ أديداس حاليًّا على صعيد الإقليم 154 نقطة بيع: 85 منها تشكّل متاجر خاصّة بالعلامة التجارية مقابل 65 … Continue reading ABC فرع جديد لـ”أديداس” في مركز