adidas Celebrates Urban Running Culture

Lebanon was selected by adidas global team, among 8 other countries to produce a movie to celebrate the urban running culture, following a competition open to all countries embracing the “adidas Runners” community. A special film screening event in collaboration with Beirut International Film Festival took place on March 20th gathering more than 300 movie enthusiast, who had the chance to watch Lebanon’s short movie, … Continue reading adidas Celebrates Urban Running Culture

adidas Originals: A New P.O.D. System

  This month, adidas Originals presents the latest iteration for the P.O.D. System. Underpinned by the campaign’s unifying ethos – ‘Great alone, better together.’ – the images lean into the P.O.D. System’s interconnection of archive aesthetics and progressive design perspectives, as well as shedding light on the P.O.D-S3.1 shoe’s origins in an adidas running franchise from 1995. Set against the hot and hazy backdrop of … Continue reading adidas Originals: A New P.O.D. System

Adidas Football Launches Ocean Storm Collection

    Adidas Football has launched the Ocean Storm collection, which includes: a new colourway of the ACE 17+ PURECONTROL, featuring on-pitch, cage and street adaptions; the latest colourway for NEMEZIZ 17+ 3 60 AGILITY – the brand’s latest boot innovation; and finally the Ocean Storm X17 boot which will be worn on-pitch by some of adidas’ biggest names, including Gareth Bale, Gabriel Jesus and … Continue reading Adidas Football Launches Ocean Storm Collection

Adidas Football Launches Nemeziz, for football players

To create the future means taking inspiration from the past. To design the ultimate tool for the agile football player, adidas tapped into a common ritual in ancient battle, in dance and in sport: the use of taping for increased physical and mental strength. The result is Nemeziz, the latest boot from adidas Football; designed for unprecedented agility for the game’s most fluid players. Each … Continue reading Adidas Football Launches Nemeziz, for football players

CLIMACHILL: Beat the Heat at 180 Degree Fitness and SPA

adidas Beat the Heat training session was held on Wednesday, May 17th at  180 Degrees Fitness & Spa  – Jnah  in the presence of the public figure Zalfa Soufan. The whole studio was revamped for the event. 180 Degrees members & Media were granted valuable prizes. Climachill where heat screams from the skies. Steam rips up through the ground. Continue reading CLIMACHILL: Beat the Heat at 180 Degree Fitness and SPA

Adidas lands in Tripoli,Lebanon

In a trendsetting initiative, adidas, one of the global leaders in the sporting goods industry, opened a new retail concept in Tripoli, Lebanon North. Proving to go as far as needed to satisfy its growing clientele across Lebanon, adidas organized a launch event that took place on April 7 in Tripoli’s Nadim el Jiser Street, where guests were welcomed with an attractive black and white … Continue reading Adidas lands in Tripoli,Lebanon

أديداس أورجنلز تفتتح متجراً جديداً لها في قلب بيروت

افتتحت أديداس أورجنلز متجراً جديداً لها في أسواق بيروت التجارية، يعرض أحدث تشكيلات الألبسة الشعبية وصيحات الموضة الحديثة في قلب المدينة. هذه المساحة المخصصة للبيع بالتجزئة هي الأولى والفريدة من نوعها في لبنان، وقد صمّمت بأسلوب إبداعي وخيالي يضمن الإنسجام بين العلامة التجارية وتصميم المكان إنّ المفهوم المسمّى بـ “الحيّ أو الحارة” يعزّز طابع تشكيلات أديداس أورجنلز من خلال تجديد ونشر روح كلّ مدينة في … Continue reading أديداس أورجنلز تفتتح متجراً جديداً لها في قلب بيروت

Rita Ora and Adidas a story of innovation

Two years into their collaborative relationship adidas Originals and Rita Ora continue to innovate in their combined visions while developing a true synergy. Mesmeric lines and camouflaged clues draw us into a Colour Paint kaleidoscope of rigid naivete and lean cuts in a pack quite literally painted by numbers, while block builders own winter in a deconstructed range of bold playfulness and clashing graphic colour … Continue reading Rita Ora and Adidas a story of innovation

Adidas Football releases new Speed of Light boots for the new season

Adidas Football has today unveiled its Speed of Light boots, a cutting-edge range released ahead of the start of the 2016/17 season. Inspired by the colours created by the refraction of light during light speed experiments, the boots are available in Solar Red, Solar Yellow and Shock Blue colourways. They come in adidas’ X16+ PURECHAOS, Ace 16+ PURECONTROL and MESSI 16+ PUREAGILITY styles. The X16+ … Continue reading Adidas Football releases new Speed of Light boots for the new season

ABC فرع جديد لـ”أديداس” في مركز

احتفلت شركة أديداس- القائدة العالمية في مجال الصناعة الرياضية- مؤخراً بافتتاح مركز جديد للبيع في مجمّع الـ”أي بي سي” في الأشرفية في بيروت، وذلك بحضور حشد من الاعلاميين والنجوم الشباب ومحبي العلامة يقع المتجر في الطابق الأول من المركز وهو يشكل مقصداً فريداً يمزج بين الإبداع والتميز. تُعدُّ أديداس حاليًّا على صعيد الإقليم 154 نقطة بيع: 85 منها تشكّل متاجر خاصّة بالعلامة التجارية مقابل 65 … Continue reading ABC فرع جديد لـ”أديداس” في مركز