adidas Celebrates Urban Running Culture

Lebanon was selected by adidas global team, among 8 other countries to produce a movie to celebrate the urban running culture, following a competition open to all countries embracing the “adidas Runners” community. A special film screening event in collaboration with Beirut International Film Festival took place on March 20th gathering more than 300 movie enthusiast, who had the chance to watch Lebanon’s short movie, … Continue reading adidas Celebrates Urban Running Culture

adidas Originals: A New P.O.D. System

  This month, adidas Originals presents the latest iteration for the P.O.D. System. Underpinned by the campaign’s unifying ethos – ‘Great alone, better together.’ – the images lean into the P.O.D. System’s interconnection of archive aesthetics and progressive design perspectives, as well as shedding light on the P.O.D-S3.1 shoe’s origins in an adidas running franchise from 1995. Set against the hot and hazy backdrop of … Continue reading adidas Originals: A New P.O.D. System

Adidas Football Launches Ocean Storm Collection

    Adidas Football has launched the Ocean Storm collection, which includes: a new colourway of the ACE 17+ PURECONTROL, featuring on-pitch, cage and street adaptions; the latest colourway for NEMEZIZ 17+ 3 60 AGILITY – the brand’s latest boot innovation; and finally the Ocean Storm X17 boot which will be worn on-pitch by some of adidas’ biggest names, including Gareth Bale, Gabriel Jesus and … Continue reading Adidas Football Launches Ocean Storm Collection

Adidas Football Launches Nemeziz, for football players

To create the future means taking inspiration from the past. To design the ultimate tool for the agile football player, adidas tapped into a common ritual in ancient battle, in dance and in sport: the use of taping for increased physical and mental strength. The result is Nemeziz, the latest boot from adidas Football; designed for unprecedented agility for the game’s most fluid players. Each … Continue reading Adidas Football Launches Nemeziz, for football players

CLIMACHILL: Beat the Heat at 180 Degree Fitness and SPA

adidas Beat the Heat training session was held on Wednesday, May 17th at  180 Degrees Fitness & Spa  – Jnah  in the presence of the public figure Zalfa Soufan. The whole studio was revamped for the event. 180 Degrees members & Media were granted valuable prizes. Climachill where heat screams from the skies. Steam rips up through the ground. Continue reading CLIMACHILL: Beat the Heat at 180 Degree Fitness and SPA

Adidas lands in Tripoli,Lebanon

In a trendsetting initiative, adidas, one of the global leaders in the sporting goods industry, opened a new retail concept in Tripoli, Lebanon North. Proving to go as far as needed to satisfy its growing clientele across Lebanon, adidas organized a launch event that took place on April 7 in Tripoli’s Nadim el Jiser Street, where guests were welcomed with an attractive black and white … Continue reading Adidas lands in Tripoli,Lebanon